Media events as holidays of mass communication Free Essays

The authors introduced media events as â€Å"the holidays of mass communication.† They introduced the topic to the readers by citing recent examples of what can be treated as media events. From a general overview of the nature of such events, the authors then move towards providing the readers with a view of what can be liked to media events. We will write a custom essay sample on Media events as holidays of mass communication or any similar topic only for you Order Now As such, they described media events as â€Å"television ceremonies† or â€Å"festive televisions†, thereby pointing out that media events resemble the main characteristics of being festive, being akin to a celebration, and much more like that of a very big event for the mass media. After providing the readers an overview of the description of media events through finding events that have features akin to such, the authors then set the grounds for the detailed description and analysis on the nature of media events. Such was done through the establishment of the nature of television genres. So as to provide the readers a clear delineation of the uniqueness of television from the other media tools, the authors introduced the concept of television genres. The authors pointed out that in the same way that films and print publications are classified, television shows also have their own genres. However, the ways by which the genres of the movies and print publications are classified, differ from the pattern that television genre classification follows. Television genres are not classified according to those features used in film genre classifications such as themes, plots, cinematography, setting, characterizations, and other elements present in the film.   However, as stated by Newcomb, the first person to attempt to classify television genre, â€Å"television as a medium imposes an element of familism on each of the genres which it has inherited from the other media of popular culture.† Despite such characteristic however, the classification process for television genres does not also follow the genre categorization followed by print publications such as the text, the angle of the story, and so on. As such, among the mentioned classifications of the television genre which the authors mentioned are the news and the soap operas. In the later part of their article however, the authors discuss the nature of media events in relation with its similarities and difference from news and the soap opera. The first difference of media event from other television, as cited by the authors was the fact that media events are not routine. They are not akin to the broadcast news shows where a specific pattern is followed as to when the television anchors will appear and report and which segments will come after another. In the case of media events, they comprise a wide range of events- it may be a wedding of a Royal prince, an impeachment trial of the President, the death of a prominent star, or any significant event that may demand utmost attention and interest from the public. Also, media events are delivered as spontaneous events were anything can happen. The authors also cited that media events demand and receive focused attention. They described media events as akin to an ultimate â€Å"life shocker or stopper†, where the media men will somehow dedicate their time and effort to a single event while the rest of the news- whatever relevant event that can be considered as such- will be taken as a secondary priority. As such, media events are also described as something which will then demand the attention of the public as well. Also, the authors pointed out that media events interrupt the routine and they intervene with the normal flow of broadcasting. They cited examples where the normal line of shows was altered so as to give way to the broadcasting of media events. Such act then emphasizes the importance of the media events over the other television genres. This characteristic of media events is then overemphasized when in some cases; regular broadcasting is ultimately suspended so as to cater to the media events. Another important feature of media events that the authors pointed out was the fact that such are delivered in a monopolistic manner most of the time. As such, one can be able to determine that something is a media event when its broadcasting invades all the television channels. Media events are also unique because, as the authors stated, they happen live and the events are transmitted as they occur. This presents a major difference from news and other television shows such as soap operas where the show is recorded. The authors also point out that media events call for outside reporting. By this, we mean that mass communication is delivered from a different venue- depended of the media event itself. As such it is delivered not from the usual studies where mass communication is much controlled and monitored. However, it contrast of its being unique, the authors also site a feature which makes it similar to the other genres- the fact that media events are often pre-planned. This means that the events are announced and advertised before it actually happens. Overall however, the authors note that the main differences of the media events are the fact that they are presented with reverence and ceremony. In this case, we can see that the authors failed to mention the relevance of such unique characteristics- what does these attributes mean, and what are its impact to the viewers and to the whole mass media industry as well. However, the authors made important notes to ponder as they stated why such television genre should attain academic attention. Among the many reasons they have stated are as follows: a. Media events attract large audiences. Since the media events are delivered in a way that is highly interest catching, the viewers cannot resist but be attached to such. However, there are some points when the fact that it has large audiences makes the event qualify as a media event. Regardless of this chicken-egg scenario however, media events should be studied because it provides impending effects on a large group of public viewers. b. Media events make us realize the potential of electronic media technology. As stated earlier, media events are delivered outside the studio, they are also not routine and as such, they serve as a challenge not only for the media personnel but for the mass media technology as well. Such moments test the efficiency and the limits of such. c. Media events make us realize that the media has the power to form its own social network. The ability to form a unique social network is seen as more and more people are inclined to be part of the media event. This social network does not only involve the mass media personnel and the actual attendees of the event, rather it involves all of those who get hooked to their televisions just to watch the media event. d. Media events interrupt our life patterns. By life patterns, we mean not only that of the usual television shows, but the routines in the lives of the viewers. Instead of going to social parties or watching movies, or playing golf, the viewers who get glued to watch media events does otherwise from their planned day to day activities. e. Media events show the art of journalism and television broadcasting. Such events give everyone the glimpse of journalism and broadcasting not just at work, but as challenged. These events how the mechanics of true journalism and demand the most of it as well. f. Media events give the people a view of the past and the future. By this, we mean that media events sometimes demand an elaborated check on the past so as to find historical links to the important event. Aside from that however, media events also allow us to assess the development of television, in accordance to its relevance to the life of the television viewing society. Overall, the authors introduced the nature of media events by linking it with other events that we are more familiar with. After the overview, a through description of media events is delivered as its similarities and differences to other television genres are explored. Towards the end, the authors then establish the importance of media events and the need to study such. References: Dayan, Daniel and Katz, Elihu. Media Events: The Live Broadcasting of History (Cambridge: Harvard University Press, 1992) Media Event. The American Heritage Dictionary of the English Language, Fourth Edition. (Houghton Mifflin Company, 2000) How to cite Media events as holidays of mass communication, Essay examples

MacbethAnalysis of fear Essay Example For Students

MacbethAnalysis of fear Essay Fear, this motivates us to do many things no matter if they are right or wrong. In the play Macbeth it was fear that was the main motivating factor that influenced the outcome of the play. This can be proved by the subsequent murders that followed after Duncans, why were these committed? Because Macbeth was scared of being caught and having to pay for the wrongs he had done. Also look at Lady Macbeth, he constant washing of her hands, sleepwalking and other behaviour like this. All done out of fear, and like her husband fear of being caught. The final piece of proof I offer is Macbeths actions, they were all due to fear, not only of being caught but of the witches prophecies, he was scared of them coming true and tried to stop them from happening. This whole play was inspired by fear and what it and do to a person. To begin, well address Macbeths subsequent murders, following Duncans. For Macbeth, hes just killed the King of Scotland and blamed it on his son. It worked and he became King, however he remembered the witches prophecies. They claimed that Macbeth would be King, but it would be Banquos children that would follow after him. This made Macbeth very angry, he risked everything to become King and after him none of his family will follow. Only for them; and mine eternal jewelTo make them kings, the seeds of Banquo kings!Here Macbeth realizes that if something is not done to Banquo, then his sons will become King. Macbeth cant have this, hes already worried that his soul will go to hell for what hes already done. His fear become evident in this scene also, But to be safely thus: our fears in Banquo Stick deep; Act III, S I, L 53-54 Macbeth then has Banquo murdered, however his son Fleance escapes in the attack. Next Macduff refuses to accept Macbeth as king and flees to England to join Malcom. And also the witches tell him to beware of Macduff, which angers Macbeth and drives him to kill Macduffs family. More fear of losing the impending battle with England, makes Macbeth start doing anything that will give him an edge in the final battle. Macbeths fear is starting to consume him, he can no longer sleep and is ravaged by guilt over what hes done. As well Lady Macbeth is being comsumed by fear and guilt, she is slowing losing her sanity. This is a result of her not being able to handle what she has done to Duncan. As shown in this quoteOut, damned spot!out,I say!One;Two:why, then tis time to dot. Hell is murky. Fie, my lord, fie! a soldier and afeard? What need we fear who knows it, when none can call our power to account? Act V, S I, L 32-35 Here Lady Macbeth is trying to wash out what she sees as being blood on her hands. As well she mentions hell an obvious fear of going there for what she has done. At the start Lady Macbeth was the one pushing on Macbeth to kill Duncan but as the play goes on she becomes weaker as Macbeth becomes stronger, Macbeth isnt troubled by what he has done to the extent Lady Macbeth is. Her role in the play slowly becomes smaller and smaller as she ends up being driven mad by the guilt and soon can no longer take, and ends up taking her own life hoping that her torment will end now that she is dead . The Queen, my Lord is dead Act V, S 5, L 18, Lady Macbeth takes her life right before the battle against the english is about to begin. This taking of her own life demonstrates her fear and in the end what that fear can do to a person. .u5b885f49e9b6e376238c5a8f019b8d45 , .u5b885f49e9b6e376238c5a8f019b8d45 .postImageUrl , .u5b885f49e9b6e376238c5a8f019b8d45 .centered-text-area { min-height: 80px; position: relative; } .u5b885f49e9b6e376238c5a8f019b8d45 , .u5b885f49e9b6e376238c5a8f019b8d45:hover , .u5b885f49e9b6e376238c5a8f019b8d45:visited , .u5b885f49e9b6e376238c5a8f019b8d45:active { border:0!important; } .u5b885f49e9b6e376238c5a8f019b8d45 .clearfix:after { content: ""; display: table; clear: both; } .u5b885f49e9b6e376238c5a8f019b8d45 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5b885f49e9b6e376238c5a8f019b8d45:active , .u5b885f49e9b6e376238c5a8f019b8d45:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5b885f49e9b6e376238c5a8f019b8d45 .centered-text-area { width: 100%; position: relative ; } .u5b885f49e9b6e376238c5a8f019b8d45 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5b885f49e9b6e376238c5a8f019b8d45 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5b885f49e9b6e376238c5a8f019b8d45 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5b885f49e9b6e376238c5a8f019b8d45:hover .ctaButton { background-color: #34495E!important; } .u5b885f49e9b6e376238c5a8f019b8d45 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5b885f49e9b6e376238c5a8f019b8d45 .u5b885f49e9b6e376238c5a8f019b8d45-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5b885f49e9b6e376238c5a8f019b8d45:after { content: ""; display: block; clear: both; } READ: Pearl harbor EssayNow we come to the witches prophecies, these are a main source of fear for Macbeth, after all where has he learned everything from. With each new vision, Macbeth falls deeper and deeper into an evil spiral. From the witches first prediction of Macbeth being king, which made Macbeth kill to become king. As well as Banquos children becoming kings, this scared Macbeth as I previously mentioned. Also when he went back to see the witches he gained some more knowledge, Macbeth! Macbeth! Macbeth! beware Macduff; Beware the thane of Fife. Act IV, S I, L 77, well now that Macbeth has heard this, he believes that he must kill Macduff, however he learns that Macduff has fled to England, so Macbeth desides to kill his family. Next in the cave Macbeth is told he cant be killed by any man born of woman, well this gives him confidence that no matter what the English will not defeat him. And he is also told that he will not be defeated until the trees of Birnam Wood move towards his castle. He has put all his faith in these prophecies, what the witches say must be true because of the first prediction. In conclusion you can see what fear can do to a person, it made Macbeth mad for power which he ended up getting. But after the first of his crimes the rest became easier for him, pretty soon hed just order it and not think twice. That was not the case when he first murdered Duncan. All though the play his fear of being caught, and the witches prophecies coming true make him do all these evil deeds. Fear had become the main movating factor in the play. Hopefully you have a better understanding of the play from all this. Bibliography:Macbeth

My Favorite Movie free essay sample

Well, I like movies, a lot. I couldn’t survive without movies. And of course I have my favorite movie. It’s â€Å"Twilight†! I knew that â€Å"Twilight† will be my favorite movie when I saw it I was completely in love with the movie. The film is based on a novel â€Å"Twilight† written by Stephen Mayer and there are 3 more parts of book,† New Moon†, â€Å"Eclipse† and â€Å"Breaking Dawn†. I read them all of course and those are my favorite books. The movie is about a teenage girl Bella and her boyfriend Edward. Edward is a vampire. It’s a beautiful love story like no other: completely different. I’m sure that there will never be a story like this. That’s something what every girl dreams about, a perfect boyfriend who would do anything for her. And I think that the fact that he’s a vampire is so cool. We will write a custom essay sample on My Favorite Movie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But I don’t like this movie just because it’s a love story, I like it because of Edward. I already said that I love the fact that Edward is a vampire. Il like his superhuman powers. He can read other peoples mind, he’s cold, he can run fast, he’s so strong. I would like to have all of that. But it’s a love story, love story between a girl and a vampire. That’s the sweetest thing. Ok, I will never like any other movie like I love â€Å"Twilight†. I have all my room full of posters of vampires imagine that. To be honest I feel incredible when I watch â€Å"Twilight†.

Simulation Paper Leadership

Simulation Paper Leadership Simulation Paper Leadership Leadership and Decision Making Harpreet Kaur Dhillon 1310315 Diana Alvarez Valencia 1310200 University Canada West Professor: Dr. Michele Vincenti MGMT 660 February 22, 2015 Leadership and Decision Making Introduction As Project Directors we have worked closely with one of our teams for several years. Their work is excellent and the team gets along well together. Recognizing their abilities, you feel they can now work more on their own. You have begun this year to redirect your energies to other projects and teams, and they have continued to work effectively. You must now ask them to accept additional tasks and responsibilities. WE WOULD . . . a) Background The Company â€Å"X† (this is a fictitious name) is a company that sells candies for almost 50 years in Mexico. This company have been working in different projects to improve and increase their productivity and also to increase the revenues in the company. This company is a world-class company that had been growing in a fast pace. The processes that this company has been working with were not competitive to fulfill the market needs. For that reason, an alternative that the company chose to fulfill the market needs was the implementation of an ERP system that can create a global way of working within the organization. In this case the company chose the SAP ERP. The implementation of this new system in the company required a group of teams that will comprise the information of each area and carry out with the implementation of SAP. The team members were part of different areas of the organization. Each team member has different skills and background that completes the right set of assets to create the proper environment for the project implementation. The team members where selected from each department of the company, this selection was made with the purpose to have someone that can represent each department in the implementation One of the most important things in creating a successful team according to McClay (2009) is to build strong and effective relationships within the team members, as a result of this; we create an environment of trust and commitment of all the members to fulfill the goal. Moreover, a good relationship within the team members is part of the motivation of the group resulting engagement and a good performance in their tasks. As part of their satisfaction and motivation because of the good relationship within the team members, each of them were totally engage to the project and also to the company. Blessing White (2013) points out that the engaged employees are the ones who have a high contribution and high satisfaction in the workplace, in other words, the personal and professional /organizational interests are align. Furthermore, Blessing White (2013) suggest to take care about these type of employees because they may tent to feel discourage and for that reason fall into the disengageme nt. We have been working together for 6 months, from the planning stage and now to the implementation stage. All the members had the same vision, mission and goals to fulfill all of them. Each team member has defined each of their tasks and was trained to get specific skills that drive to the objective. As project managers we have created a good relationship with few of the team members. We can trust them and the other team members trust them too. In this way, we have leaders in the teamwork that can help us to â€Å"move† all the team to the right direction, even if we are not there all the time leading the group. The leadership exchange theory points out that there are a few team members that are more engage to the project and are likely to eager for more responsibilities, thus, we can call them supervisors or part of the IN- GROUP. On the other hand, there is a part of members of a team that are in the ON-GROUP, these team members are always just doing what they are required t o do, there is any further contribution from them to the team. Lynden et al (1997) As

Starbucks Strategy and Internal Initiatives to Return to Profitable Essay

Starbucks Strategy and Internal Initiatives to Return to Profitable Growth - Essay Example Starbucks also seeks to make the company a comfortable and a great place to work. This maintains employee satisfaction at Starbucks, which is done via offering its staff competitive wages, as well as benefits packages that include an option on stocks. Starbucks has been faced with many challenges that have seen its strategy evolve. Starbucks has been faced with many challenges that have seen its strategy evolve. Q. 1) What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? Howard Schultz’s original plan for Starbucks involved the creation of an Italian style â€Å"espresso bar† retail chain, which would also sell coffee related equipment and the coffee beans, as well as expand the corporation out of Pacific Northwest, inclusive of Chicago (Shah & Thompson, 2010). Schultz envisioned the use of top quality dark roasted coffee beans. Customers could come to the bar to pursue a perfect cup of coffee, getting a worthwhile experience out of it. He also aimed to create a company that would make employees proud of it. Schultz revised the strategy in the 1990’s to add food items to the menu at Starbucks. This led to the growth of new channels of distribution for Starbucks’ products. Additionally, the vision also included the expansions of Starbucks Corporation into foreign markets and institute global branding (Shah & Thompson, 2010). The Starbucks logo was also changed to green from brown in order to symbolize Il Giornale merger with Starbucks, which created the espresso bar and the retail coffee bean store. These stores have become the signature of Starbucks Corporation.  

Leadership Issues in Ethical Perspective Assignment

Leadership Issues in Ethical Perspective - Assignment Example Different cultures around the world instill various adaptations of those values to the youth as they mature. Some societies place a higher emphasis on certain values than other cultures do (Barnes, 2007). The process of learning wrong from right remains the same through the application of rewards and consequences being associated to the choice. Advancements in travel have allowed people from different cultures around the world to converge and share ideas and values. Many businesses have entered the global market and experienced a plethora of value variations that international competition brings to the organizations. The contrast of prioritized values differs with each culture’s traditions. Exposure to another culture’s values may influence an individual’s beliefs and values and create the need for change or evolution of current opinions and ideals (Barnes, 2007). Learning in Action The idea of learning in action allow for the opportunity to take a look at person al values and decide how those values might fit into different scenarios. The first thing was to find out how personal values were perceived and the quality of each value. This was accomplished by taking a Pre-Self-Evaluation survey to determine strengths and weaknesses. A Post-Self-Evaluation allowed for comparisons between the perception at the beginning of the project and then again at the end. It was noted that some of the value areas had changed. Interviews were the next step in learning about ethical values and social responsibility. The themes that emerged once the analysis was complete allowed for different variations of attitudes and opinions to surface. A priority list of personal values was created with the pre and post evaluations. This list allowed for the comparison between the beginning of the project and the end results. The collection of articles dealing with ethical behavior in business allowed for even more analysis and comparisons to be accomplished. Pre and Post Self-Evaluation Survey When the learning in action assignment was given, the recorded answers for a Pre-Self-Evaluation Survey were carefully considered. Recording the answers for the magnitude of understanding and application of each ethical value would be important later on as the comparisons with a Post-Self-Evaluation could be implemented. The comparison of the two evaluations showed considerable differences as knowledge and practice was incorporated into the project. Some values remained the same and those were ones that could be continually worked on to show improvement in the future. Interviews When setting up the interviews, asking permission to record a person’s answers seem socially responsible. All participants agreed that as long as the answers remained anonymous, each person approved the inclusion of their answers in the final report. Three questions were asked, so during the analysis of the responses, all the answers for question one were combined and the same patter was maintained for questions two and three (see Appendix 5). Twenty individuals were asked to participate in the interview process. Five of them were close friends, five were classmates, five were professors, and five were co-workers. The themes, which emerged from question one were to watch others, follow one’

The Black and Decker Corporation Case Study Essay

The Black and Decker Corporation Case Study - Essay Example Case Study Synopsis A. Company Overview; Dissecting the Case The Black & Decker Corporation is an American firm that manufactures and markets power tools, power accessories, fastening systems, products for home improvements, and hardware. It manufactures its products in eleven countries spread worldwide, and markets those in a hundred plus countries. Its biggest markets are the United States, which accounted for 55 percent of all revenues in 2008, and Europe, for 25 percent in the same year. 2008 revenues were US 6.086 billion dollars, while gross margins were 32.8 percent for that year. By product group contribution, power tools contributed 73 percent of all revenues in 2008, at US 4.3 billion dollars, followed by hardware and products for the improvement of the home, at US 900 million dollars, making up 15 percent of all revenues. The balance was made up for by revenues from fastening systems, which was the smallest product group by revenue for that year, accounting for 12 percent of all sales, valued at US 700 million dollars (Black and Decker, n.d., pp. 1-14). By way of a look forward, by 2012 the Black & Decker Corporation had ceased to be an independent firm, having been bought out by Stanley Works in 2010, so that the merged entity had come to be known as Stanley Black & Decker Inc.(Google Finance, 2012; Stanley Black & Decker Inc., 2012; Black and Decker, n.d.; Reuters, 2012 (b)). ... The hypothesis is that the traditional market strengths of the original Black & Decker Company had something to do with this share price appreciation(Reuters, 2012; Google Finance, 2012; Reuters, 2012 (b)): Image Source: Google Finance, 2012 B. Business Groups and Market Segments Three product groups serve as the organizing principle of the organization. These product groups are, as already mentioned earlier, power tools, product for home improvement and hardware, and fastening systems. Of the three, as has been noted earlier, power tools make up the bulk of the revenues (73 percent), followed by home improvement at 15 percent, and fastening systems at 12 percent of all revenues. Absolute profits rankings are the same, with power tools contributing the most to profits, followed in the same order by the two other product groups (Black & Decker, n.d., pp. 1-14). Three different market segments for the power tools product group, the largest product group, have differing characteristics, defined along customer type. As discussed earlier, these are industrial users, general consumers, and professionals. Of the three, the company has had success with industrial users and general consumers, while as noted earlier, prior to the launch of the DeWalt brand, the corporation had suffered anemic following among professionals, owing to the market perception that the company's products were inferior (Black & Decker, n.d., pp 3-5). Moreover, the three market segments also differ in some other profound ways. Industrial users are the most demanding, requiring that products show resistance to wear and resilience, even as the rewards include long-lasting relationships with buyers, and large and frequent orders. Professionals, using the products as essential trade tools,